Google hates slow websites. The Google PageSpeed site is a great place to checkout what Google thinks about your website speed and get some valuable insight into what it thinks are your best options to make some improvements. The PageSpeed site provides valuable information on various speed optimizations that can easily be made to your website and even offers useful optimzed assets for download. Site speed is a ranking factor in searches on both mobile and desktop so it’s obviously very important to take these proposed site optimizations seriously and to follow through on the improvements that can be made. At meetoo we take site speed very seriously right from the start, it’s not something to be added on at a later date.
Google PageSpeedJust enter your website URL to see what Google suggests as possible performance optimizations, you’ll get information regarding css and js minification, image optimization and caching, plus what files are causing render blocking issues. It’s worthwhile working through all the proposed web performance improvements one by one, checking and re-checking as you go.
At meetoo we love making the ‘PageSpeed’ optimizations to squeeze every bit of potential speed from the sites we are working on.
The sites we build have speed optimization in mind from the start.
Following the PageSpeed guidelines aren’t the only improvements that can be made on a WordPress site, speed optimization forms only part of a complete SEO strategy.
We would also look at the following:
It’s vitally important to have extensive WordPress knowledge to be able to make the necessary improvements to both new and existing WordPress sites whilst maintaining usability, stability and security.
HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP. All communications sent using a regular HTTP connection are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website. Using a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able decrypt any of the data which passes between you and the website.
HTTPS is essential when dealing with highly confidential information such as bank details when buying products from an online store.
Are you using HTTPS?
When using an HTTPS connection the website will send its SSL certificate to your browser. This ‘SSL handshake’ involves the generation of shared keys to establish the required secure connection between browser and website. The browsers will advertise the fact that a secure connection has been established by displaying a Green padlock and secure message in the browser address bar. Customers are more likely to trust sites displaying the green secure message.
HTTPS is the future
Google has been promoting the use of HTTPS for some time, even giving sites using HTTPS a boost to their Google ranking. It’s only one of many ranking factors Google takes into account but a ranking factor non the less. Google has commented that at some future date sites not using HTTP may have a ‘NOT SECURE’ message appearing in the browser address bar which may cause concern to many site visitors.
HTTPS isn’t the answer to everything
HTTPS doesn’t mean your site is safe from all attacks. At ‘meetoo’ we take web security very seriously. We will conduct a security audit of your website and can propose and implement a wide range of security measures to ensure your WordPress site is best protected from online attacks.
We can help
Please contact us for more information on implementing an SSL certificate on your existing website or making sure one is in place on your new website. Meetoo recommends the use of HTTPS sooner rather than later, even if only to gain a small boost over your competitors.
It’s vitally important your website is mobile friendly.
At meetoo we build sites using ‘responsive web design’, which means your site will look good on all devices including smart phones, tablets and desktop.
A recent success story was the redesign of clarionuk.com, Clarion UK are a well established successful Security Systems company based in Manchester.
Clarion’s large WordPress website didn’t pass Google’s mobile friendly test, leaving users with a very sub-optimal user experience as well as the potential loss of traffic due to the reduced ranking factor for not being ‘mobile friendly’.
Meetoo was approached to rebuild the site using a more modern layout but keeping the overall colour scheme intact whilst ensuring no disruption to existing users and that everything worked well on all devices. A very important aspect of the project was to make all content accessible via the WordPress Dashboard, originally various sections of content were ‘hard coded’ and couldn’t be easily edited by the site administrator. To ensure full administrator access to all site content all template files for the new WordPress theme needed to be rewritten from scratch keeping all the original functionality and adding ‘widgetized areas’ were appropriate.
An image slider was added, plus various additional css styling touches to enhance user experience.
Meetoo also trained the site administrator on best use of the updated system. As a result content updates became quicker and easier.
The project was a completed without disruption to Clarion and it’s website users.