HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP. All communications sent using a regular HTTP connection are in ‘plain text’ and can be read by any hacker that manages to break into the connection between your browser and the website. Using a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able decrypt any of the data which passes between you and the website.
HTTPS is essential when dealing with highly confidential information such as bank details when buying products from an online store.
Are you using HTTPS?
When using an HTTPS connection the website will send its SSL certificate to your browser. This ‘SSL handshake’ involves the generation of shared keys to establish the required secure connection between browser and website. The browsers will advertise the fact that a secure connection has been established by displaying a Green padlock and secure message in the browser address bar. Customers are more likely to trust sites displaying the green secure message.
HTTPS is the future
Google has been promoting the use of HTTPS for some time, even giving sites using HTTPS a boost to their Google ranking. It’s only one of many ranking factors Google takes into account but a ranking factor non the less. Google has commented that at some future date sites not using HTTP may have a ‘NOT SECURE’ message appearing in the browser address bar which may cause concern to many site visitors.
HTTPS isn’t the answer to everything
HTTPS doesn’t mean your site is safe from all attacks. At ‘meetoo’ we take web security very seriously. We will conduct a security audit of your website and can propose and implement a wide range of security measures to ensure your WordPress site is best protected from online attacks.
We can help
Please contact us for more information on implementing an SSL certificate on your existing website or making sure one is in place on your new website. Meetoo recommends the use of HTTPS sooner rather than later, even if only to gain a small boost over your competitors.